BTS and BLACKPINK, the leaders of the K-pop craze, are breaking records of music video views every day.
According to YG Entertainment on the 6th, the music video for girl group BLACKPINK’s “DDU-DU DDU-DU” surpassed 1.3 billion views on YouTube the previous day for the first time in a K-pop group.
“DDU-DU DDU-DU” is the title track of BLACKPINK’s mini-album released in 2018, and the choreography that looks like shooting a pistol with both hands has become popular. In that year, it was ranked No. 1 in the world’s most watched K-pop music video. Since then, the number of views on YouTube surpassed 1 billion in November last year, reaching 1.1 billion in four months, 1.2 billion in three months, and 1.3 billion in two months, a month shorter.
BLACKPINK is the only K-pop group to have two music videos with more than 1 billion views, including “DDU-DU DDU-DU” and “Kill This Love” released last year.
BTS’s “Dynamite,” which debuted at No. 1 on the Billboard singles chart on the 1st, surpassed 300 million views in just 15 days after its release. According to his agency Big Hit Entertainment, the music video, which was released on YouTube on the 21st of last month, received more than 300 million views on the 5th. In the previous 24 hours of its release, it achieved 101 million views, setting Guinness World Records in three categories, including “The Most Viewed YouTube Video in a Day.”