She was sold out, but she deleted all the advertisements, including Lee Na-eun and Jinny Kim.
All advertisements starring April Lee Na-eun have been suspended.
According to a news report on the 3rd, Genie Kim deleted Lee Na-eun from the advertisement considering the seriousness of issues such as bullying. In addition, brands such as pharmaceuticals and cereals that used Lee Na-eun as models have stopped advertising
According to the advertising industry, brands that Lee Na-eun is working as models will keep a close eye on the current situation and decide whether to proceed with the remaining advertising contracts.
Samjin Pharmaceutical has turned all of its Gueborin soft ads with Lee Na-eun into private. The advertisements for Ogok Coco Volva and Konpuriteva, which feature Lee Na-eun, have also been turned private on the official YouTube of Dongseo Foods.
In addition, bag brand J.Estina also deleted the advertisement starring Lee Na-eun, and Muhaksoju also turned all of Lee Na-eun’s youth soju advertisement videos on its official YouTube channel into private. Peripera, a cosmetics brand that used to work as a model in the past, also deleted all the remaining posts of Lee Na-eun on its official SNS.
Lee Na-eun, who debuted as April in 2015, was greatly loved for her refreshing visuals and her chubby personality. Lee Na-eun, who also played in various entertainment shows such as “Taste Man’s Square” and “SBS Popular Song” MC, expanded to the acting field with web drama “A-TEEN” and MBC drama “A Day We Found Somehow” and rose to stardom.
As such, it was considered a blue chip in the advertising industry. There are seven brands that Lee Na-eun is currently officially working as a model, and she was also called a “soldout woman” as advertising products were sold out.
However, as allegations of bullying former member Lee Hyun-joo and school violence have been raised one after another, advertisements seem to be suspended one after another. In addition, SBS’ “Tasty Man’s Square,” where he is appearing, also expressed his position that he will edit Lee Na-eun’s appearance as much as possible.
The agency DSP Media has even taken legal action, stressing that it is “real-life” to various allegations surrounding Lee Na-eun, but the repercussions seem to be growing as Lee Hyun-joo’s younger brother claims that he bullied Lee Hyun-joo again.