Starbucks Coffee Korea (CEO Song Ho-seop)’s non-face-to-face service drive through is rapidly growing.
As the culture of non-face-to-face consumption has been established due to the strengthening of social distance from Corona 19, the drive-through service, which orders quickly and safely in cars, is gaining huge popularity. Recently, My DT Pass service, which automatically pays when entering a drive-through store just by registering a car, has become popular due to convenience and time saving.
Starbucks announced on the 9th that the number of registered members of My DT Pass service has exceeded 1.5 million. My DT Pass is a system that automatically pays with Starbucks cards when ordering drive-throughs through pre-registered vehicle information by Starbucks Reward members.
If you order a drink in advance through Starbucks’ own pre-order app, “Siren Order,” and enter the drive-through entrance in a registered car, the registered vehicle number will be recognized and automatically paid on Starbucks cards (pre-paid cards) or some credit cards linked to the siren order. Customers can only receive drinks without cumbersome payment procedures and go out right away.
Starbucks first introduced the My DT Pass service in June 2018. The cumulative number of members registered for My DT Pass service exceeded 1.5 million as of December after surpassing 1 million in April this year.
Drive-through stores are also growing rapidly. 먹튀사이트 In the January-November period this year, the number of orders using vehicles at drive-through stores rose 46 percent from the same period last year. Among them, the number of orders made through My DT Pass increased by 53 percent during the same period, with four out of 10 customers using My DT Pass.